You write that the key rule for many blitzscaling companies is to “ignore your customers.” because it’s “one of the fires that’s easier to let burn until you have finished fighting bigger, more deadly fires. It’s important to remember that everything changes as you grow. But that doesn’t mean they’ll always be head of product. Promise that as long as they’re doing a good job, their job will always be growing with more responsibility and new challenges. Die Unternehmer und 'New York Times'-Bestsellerautoren Reid Hoffman und Chris Yeh enthüllen in ihrem neuen Buch, wie man mit Blitzscaling die Konkurrenz schlägt. Your executives change and rotate a lot as you grow, and one of the pieces of advice I give is: Never promise them they’ll be head of product forever. Das Blitzscaling: eine Methode für extrem schnelles Wachstum unter unsicheren Rahmenbedingungen. There’s no science to this, but I often counsel founders and tell them they’ll probably trade out half of their management team. Books online: Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies, 2018,.
Now, what generally happens is that you’re constantly evolving your management team. That’s a good thing from an investor’s standpoint. The precise definition of blitzscaling, which you can find in our book’s first chapter, is: Blitzscaling isn’t simply a matter of rapid growth. In fact, your preference as an investor is to have the founder scale the whole way.
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